Facebook
(FB) is expanding it's perception beyond a social network. What this
means is pretty important if you are a small business owner wanting to
sell more products. You already know that goofy "Thumbs Up" icon where
everyone can bless you or hate you courtesy of FB.
Imagine a world where you can sell your products online to anyone in FB.
That means accepting payments online through FB - what a concept. That
is in motion now as FB ramps up its' FbStart program, literally giving
selected businesses $30-60K to develop FB apps.
Some say this eliminates the need for a web site or blog. Really? Sure,
FB has some advantages to doing networking. It's difficult to measure
the clients it generates for business pages listed there. I see it more
as a free "Angie's List." I have never met a new client using FB, and
only know of one business who has.
But, FB is great as a search engine because it's a global repository of
information where you can expand your sphere of influence by posting
your information. Whether you can distinguish your business from the
herd, depends on the tone you set of your web reputation.
Learn more about using Facebook in your online marketing strategy - click here.
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