Comparing Online Marketing Methods

As a small business owner, you have to know how to get the most for your marketing efforts. The battle between Google and Facebook (FB) to be King/Queen of the pile will be interesting to watch over the coming years.

#1 Google+ rivals FB since Google already has millions (billions?) of gmail users that can easily activate their Google+ accounts.  It is free to list your business with Google and create a Google+ account with it.

#2 Blogger (blogger.com) is a free blog service that is owned by Google. And, yes, all those blog posts are automatically distributed to Google+ users. FB posts stay in FB and get little, if any, attention in Google, Bing, or Yahoo search results.

#3 Google is the number one search engine used around the globe. Do you think their search results favor Google+ accounts and posts made with Blogger?

Proof is Here....
The other day I logged into my gmail account and searched, in the Google search engine, for a local business - using a key phrase not their business name. On the first page of search results, I found their web site and two of their recent blog posts. Yes, they are using blogger.com for their blog.

Here is the interesting part, when I logged out of gmail and performed the same search again, the web site was still on the first page of results but the blog posts were not.

How many people do you know that stay logged into their email account all day? Most of the people I know do that. When means, if you are using blogger for your blog, you are more visible to those millions of gmail users.  I think that is a significant advantage over FB - today.

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