Tuesday, April 21, 2015

Marketing Tool: tune up your web design - five free classes

Marketing Tool: tune up your web design - five free classes
Independent studies prove that mobile computing accounts for the majority of web traffic. Make sure your web content is optimized for your #1 free online marketing tool - Google.

In this special offer, for a limited time, you will receive, absolutely free, one email lesson, per week, for five weeks. Each lesson will cover two essential ingredients of web design for mobile computing. At the end of five weeks, you have 10 essentials design principles to better market your products and services online. 

Sign up - free, no obligation, for this marketing tool today - click here.

Thursday, March 26, 2015

SEO: Five Key Mistakes & How To Fix Them

SEO: Five Key Mistakes & How To Fix Them
Five consistent SEO (Search Engine Optimization) mistakes and suggestions on a a good fix.

#1 Page Title Does Not Use and/or Target Realistic Keywords

A foundation of SEO is that your should should contain som of your key words or a key word phrase. Remember, the whole point of a search engine is to categorize your content so it can match people looking for your services with your page.

The target of your key word is what you want to show up on the search results page for.  For example, if you are selling red wagons, and you want to have your web site displayed to people looking for "wagons for children" then that is your target phrase: wagons for children.

In this case, an example of an unrealistic key word phrase is "red wagons made for kids".  This is a super specific phrase and searches tend to be done on vague terms. Be sure to avoid unnecessary descriptive words in your page title, because users don’t search for those. Carrying this one step further, a SEO efficient title for one of your web pages is Wagons for Children.

#2 Is My Meta Description Too Long?

The meta description of your page is the text that shows up under your page title in search results.  To avoid having your descriptive text cut off by the search engines, you should make sure your meta description is short enough to fit into 150 characters or less. Better yet, use a HTML 5 tag for your description. This will fit right into the text of your page. With that strategy you are using the latest technology to super-SEO your pages.

#3 Are you Using Each Page To Cover Specific Keywords?

Every page is an opportunity to categorized your web site in the mother lode of data that search engines collect. A proficient SEO practice is using different page titles and keywords for all of your different pages. Most people miss this opportunity to diversify your search engine holdings.


#4 Images Are A Gold Mine For Key Words - ALT Tags

Matt Cutts says it best, here is a short video where he describes this key SEO understanding.




#5 Is Analytics For My Website Important?

Measure your success using a good analytics program. That is to day, a progra that allows you to see visitor traffic and what pages people are viewing, length of stay , and so foth.

Most web site hosts offer an analytics program, like AW Stats, for free. GoDaddy has stopped offering this free service. Personally, I am not a fan of GoDaddy for many reason, that is one of them. But they are cheap and people do like cheap - not realizing the quality they are missing in a good domain provider or web host.

Google does offer a comprehensive service called Google Analytics. It has drawbacks but if it is all you can use, make sure to put it on your pages.

Did you find these common SEO mistakes and fixes helpful? Let us know any changes you have made or feel free to ask any additional questions in the comments. Share with someone you believe this can help too! Follow us on G+ - click here.

Sunday, March 22, 2015

Search Engine Marketing Rules Will Change April 21, 2015

Search Engine Marketing Rules
Google announced back in November that it would begin marking mobile-friendly sites with a mobile “badge,” and subsequently revealed that it would revise its algorithm to give more weight to mobile-friendly sites for search queries coming from mobile devices.

 Google is reporting that effective April 21, 2015 they will be expanding their use of mobile friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Mobile user stats from Google ….

61% of users are unlikely to return to a mobile site they had trouble with.

40% said they would visit a competitor’s mobile site instead.

55% would give up caffeine to keep their phone.

Q. What makes a good mobile design for a web site or blog?
A. Readable and useable content where zooming and left/right swiping is not required.

Q. What makes a good usability and page speed for mobile design on a web site or blog?
A. Using a non-fixed width that matches content size, using a readable font size, having clickable targets (links or buttons), and making sure your content is not in Flash.

Google defined mobile-friendly sites as having four criteria:

1. they must avoid software that is not common on mobile devices, like Flash

2. use text that is readable without zooming

3. size content to the screen so users don’t have to scroll horizontally or zoom

4. and place links far enough apart so that the correct one can be easily tapped.

Need help getting your site into compliance? Send us an email - click here.

You can receive more of these updates automatically by clicking the G+ Network button in the right column of this blog.

Saturday, March 21, 2015

SEO: Google Revamping Search Results Effective April 21, 2015

Google is saying “users will find it easier to get relevant, high quality search results that are optimized for their devices,” from their update being launched in April, 2015.

While Google has announced this search engine software update early; it hasn’t exactly been spilling the beans with all the details.

The big takeaway from this early notice about the launch date is that if your site is not mobile-friendly, get to work now on it. If 50% of your traffic from Google comes from mobile devices, it sounds like if you are not mobile-friendly that virtually all of that traffic from mobile is at huge risk.

Preparing for the Update

Google has been prepping webmasters understand mobile computing. Thanks to the announcement of the Mobile Search update, many webmasters now have a compelling reason to take action. If you find yourself scrambling to be mobile-friendly and can’t decide between a dedicated mobile or responsive design, it makes sense to weigh the pros and cons of each before making a decision.

This upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.

The best way to ensure a mobile-friendly website is with a responsive design.  A responsive design means the website will adjust to fit any size screen—whether it's a desktop, laptop, tablet, or smartphone—without sacrificing content. The content is simply reformatted and reorganized to fit neatly within the screen of your device. Rather than creating a totally separate mobile site, a responsive design keeps everything on one website under a single domain. That means less risk of redirect errors and less upkeep for you.

If your website has a responsive design, you are primed and ready for the new Google update!

How is Google Identifying Poor Mobile User Experience?

You may or may not have noticed the new “Mobile-Friendly” annotation within mobile search results.  This is a clear indicator as to whether Google sees your website as having a sufficient user experience for users who arrive from a mobile device.  So who characterizes a “sufficient user experience”?  Google, of course!

Is your web site or blog mobile friendly? Google is providing that test site to find out if you are in compliance with their tech specs for this latest search engine update.

If you have a question use my contact form.

Tuesday, March 3, 2015

SEO & Online Marketing - boost your Google search results

Online marketing is simply using proven techniques to increase traffic at your web site and/or blog pages. With a certified marketing plan, you can easily measure results, thus learning how to improve your marketing efforts.

Discover the methods of online marketing for your situation, receive free specific information - click here.  

Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. December 2014. (CMO Council)

Starting April 21, Google will be expanding use of mobile-friendliness as a search engine ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. You can easily receive a free site review, with a written report, to evaluate the mobile design of your site or blog - click here.

Monday, March 2, 2015

Online Marketing: Google Is Making Changes To Search Results

Online Marketing: Google Is Making Changes To Search Results
Starting April 21, Google will be expanding use of mobile-friendliness as a search engine ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. You can easily receive a free site review, with a written report, to evaluate the mobile design of your site or blog - click here.

According to CNN Money, mobile computing has overtaken computing on traditional desktop and laptop computers as of January, 2014. That's right, mobile computing was responsible for 55% of all computing - 13 months ago. Why? Because the experience of mobile computing is getting easier, which is why Google is revising the way it does search results to focus more on mobile computing. Don't miss this significant search engine development. Today, make sure your web site or blog is current with an effective mobile design. Without a current mobile design there is a real possibility, you can lose your existing standing in Google search results.

To no ones surprise, Google announced mobile-friendly is becoming a ranking factor in the mobile search results very soon. This is the first time they actually pre-announced an algorithm release with a specific date.

Learn how to use simple online marketing techniques to improve visitor traffic at your web site or blog - click here.

Fill out my online form.

Monday, February 23, 2015

SEO strategy: five main points from Matt Cutts (video)

This is a simple, straight to the facts video telling you the most important
pieces of an SEO strategy.

Who is Matt Cutts?

Matthew "Matt" Cutts (born 1972 or 1973)leads the web spam team at Google, and manages the search quality team on search engine optimization issues.



Wednesday, February 18, 2015

Online Marketing Class, early bird discount expires 24 hours

Online Marketing Class
My Blogging Success Class, how to improve your online marketing skills, will be held next week. It is easy to register and participate on the phone or using Skype.

The early bird discount ends tomorrow - Thursday the 18th.


Building confidence in producing content for your business is the most important aspect of online marketing. (Source: SocialExaminer)

If you want to achieve better online marketing results, this is your opportunity - learn the skills in class and do it yourself.

You will be given proven, exact ,and specific marketing methods on how to ....

1. gain readership of your blog.
2.  improve the number of page views on your blog and/or web site.
3. design an effective "Call To Action" and monitor it.

Those are some of the nuggets you will learn, after this class is over you will be educated and equipped (with free tools) to preform successful online marketing.

PLUS, you receive a free 90 minute consultation on your blog or web site. You benefit from my specific instructions, based on 15+ years of result driven SEO and online marketing, on how to carry out what we discuss in class - as it applies to you.


61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)

PLUS, you receive a a money back guarantee. If you're not satisfied after participating in my class then I will refund you tuition - no questions asked.

On average, businesses that blog receive 434% more indexed pages in the search engines leading to more search engine visibility. (Source: HubSpot)

If you are serious about improving your online marketing skills, don't miss this 90 minute class - with a money back guarantee, and a FREE 90 minute consultation.


Class Information
Date
: 26 February, 2015
Time: 9:00 AM to 10:30 AM (PST)
Method: Phone or Skype
Tuition: $155, Early Bird Price: $99
expires 18 Feb, 2015


To summarize this offer, you benefit from learning online marketing skills in the 90 minute class; where you receive proven methods, and a load of free tools. Then, after class, a private consultation on how to apply what we discussed in class to your situation. That is education plus 'hands-on' training from someone who has been doing this work for 15+ years.

Registration form http://www.ezwebmanifesting.com/contact/online-marketing-blogging.php.

Businesses that blog have 97% more inbound links. (Source: Hubspot)

If you have any questions, give me a call at (541) 200-5269.
Blessings, Steu

Monday, February 16, 2015

Online Marketing: tips and techniques class, special offer

Blogging Success Class, improve your online marketing skills with a money back guarantee.

Did you know that blogs are the third most important influence that affect consumer spending? (link to study)

Receive a free 45 minute consultation on your blog, or how to setup you blog, by enrolling in the class today. Simply type in "free-consulting" in the promo field.

Don't miss this beneficial marketing class on 26 February. The Early Bird discount expires this week.

Click here to get started now.

Wednesday, February 11, 2015

Blogging - 16 statisitcs that demonstrate it's a potent marketing tool

1. 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. (Source: NM Incite)

2. 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)

3. Companies that blog have 97% more inbound links. (Source: Hubspot)

4. By 2013, it is projected that 128 million people in the US will be blog readers. (Source: MyMarketingDept.)

5. 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)

6. The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population. (Source: Sysomos)

7. B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)

8. 23% of total Internet usage time is devoted to social networks or blogs. (Source: Dream Systems Media)

9. 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)

10. 33% of B2B companies use blogs. (Source: InsideView)

11. 37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)

12. 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)

13. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: TrafficGenerationCafe)

14. On average, companies that blog receive 434% more indexed pages. (Source: HubSpot)

15. Businesses that blog ≥ 20 times/month get 5x more traffic than those who blog ≤ 4 times/month. (Source: Hubspot)

16. Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)


Improve your bloggin and online marketing skills, with a money back guarantee, on 26 Feb, 2015. 


Get automatic updates, click the "Network" button under G+ in the right hand column of this blog to receive FREE updates. 


Monday, February 9, 2015

Blogging - an effective marketing tool when done correctly

Blogging - an effective marketing tool when done correctly
Blogging is a surefire way to get your ideas, products, and content into the data stream that makes the internet what it is - a data superhighway.

For a business, blogging is a 'must have' in the marketing portfolio, especially with the growth of social marketing and its' integration into all aspects of the devices we use today.

A "blog" (derived from the term "web log") is basically just a website with two key differences: First, it's extremely easy to add information to it. A blog is like an online journal, so you just log in, type what happened today, post it, and you're done! Second, you can add a simple little feature that automatically tells a whole bunch of other websites that you've made an update to your blog--every time you make a change.

In fact, two of the most popular platforms for small business blogging, blogger.com and wordpress.com, are designed to have the look and feel of editing a Microsoft Word document.  Because blogging is so easy, and most blog platforms are free, there is no excuse for a business not to be using this marketing tool.

#1 Blogging helps drive traffic to your web site

This is the priority of every business, have 'strangers' learn about the products and services you offer. Blogging accomplishes this very easily when used with social media outlets. There are many tools and resources, some are free, that allow you to distribute your blog posts to a number of social networks like FaceBook, Google+, and Twitter.


 #2 Blog distribution tools are plentiful

The material in your blog establishes you as an authority. And, this is not a hard sell. By that I mean, you don't have to have a degree in marketing to write a blog post. Just be your self. Most successful blog writers use a conversational tone in their blogging.

The majority of the social platforms out there have a widget to post your blog.

Really, the hardest part - for many of the people I have worked with - is just getting comfortable with regularly writing blog posts. You do need to be consistent with your blogging. When you stop writing then the visitor stream tends to slow down, until you have a blog with several hundred posts that people can randomly find in the search engines.

 #3 SEO your blog posts

One aspect of blogging is making sure your content is presented in the best possible way for search engine comprehension. The better the search engines understand what you re offering, the better they can categorize it, thus the more it will show up in search engine results.

Learn more about these three topics and much more in my FREE Marketing Guide: Ten Secrets To Effective Blogging. Click here to get a copy now.

NOTE: To receive automatic updates, select the G+ Network button on the right hand column of this blog. This will add your name to the notification list.

Monday, February 2, 2015

Net Neutrality - keep the internet free from govt and cable companies

Net Neutrality - keep the interent free from govt and cable companies
Keep the internet from being over regulated or purchased by the cable companies.

If you like using the internet, you need to take time and learn about what will happen if it becomes over regulated by the government or purchased by the cable companies.

Teachers and Educators, this is a real life scenario for engaging in classroom and/or self directed curriculum.

Resources to learn more .....

Fight For Our Future (non-profit) https://www.fightforthefuture.org/

http://www.stopnetregulation.org/stop-government-takeover-of-the-internet

NYT article http://www.nytimes.com/2015/02/03/technology/in-net-neutrality-push-fcc-is-expected-to-propose-regulating-the-internet-as-a-utility.html