Wednesday, January 28, 2015

Onine Marketing, aka Data Sharing, 10 Proven Techniques

The phone books are a great analogy to use when talking about SEO, SEM, and discovery marketing.

History

For most of the last 30 years I have been working with small business owners. Even at IBM doing technology projects, I was teamed up with business owners, along with other stake holders.

In the ole days there was one yellow pages book delivered to the house;   it was a monster big book. Of course, there was only the house phone, land line, in those days. Nowadays there are three or four yellow page books delivered to the door; they are all a lot smaller. Plus, there is no longer a land line in most homes today.

Pretty much every business owner understands the need for exposure in terms of marketing. Well, except for the occasional people I meet that are defiant and extremely proud to never have had a web site and/or never advertised. They make sure to tell me the number of years too - a real badge of courage for them I guess.  Kudos to those folks, but the rest of us need marketing to collect some people who want to use our products or services.

What Does Online Marketing Take

Today, there are (free yellow pages) Google and Bing. Yes, there is Yahoo, but it's pretty much a duplicate of Bing at this point. If you have any business savy at all, you know you want to be on the first page of search results for people seeking your the type(s) of products(s) or service(s) you offer. All research points to the fact that people don't go past the first page of search results.

Besides the SEO/SEM that we are used to reading about, there is this emerging trend of discovery marketing, which, IMHO, is already in full swing but not to the masses - yet.

In realistic terms, from someone who works in this market every day - me, the notion is deeply implemented now that having a web site and/or blog is just common sense .... when you want to accomplish any serious level of business marketing.  I thought we had passed that curve about five years ago but I really know we have today.

When I say web site and/or blog, I mean one of those, at a minimum, with your own domain name, which includes that it/they have some level of decent SEO, SEM built in.

IMHO, you can exclude any web site that is provided by a “free web site” provider. Why? Because 99% of those sites have zero SEO, SEM built into them, so they just fade into the billions of web pages already out there. Sadly, even most WordPress and BlogSpot sites are pretty useless in the search engines because the owner did a DIY job and just didn't build the content correctly for SEO or SEM.

The New Life Skill: Data Sharing

The bottom line is data sharing. Instead of marketing, call it data sharing. In this digital age, you must exercise some level of data sharing. Yes, it is all about you sharing your data with the world. Young people are much more adept at this because they are growing up with it. Older folks tend to be resistant, reluctant and full of excuses - instead of just doing it. They don't realize their inaction is a loss of beneficial exposure.

Fact

When you have decent SEO/SEM content then you naturally produce organic search results.

Research

Organic search remains the leading way USA adults find online information and websites according to a
Forrester Research survey.

Back to my point, the vast majority of the business owners with a web presence (web site and/or blog) do want some marketing, data sharing, accomplished. How do you get that results? Here are my 10 suggestions from over 15 years of working in producing measurable and credible web presences ….

Ten Proven Online Marketing Techniques

#1 Qualify your web presence by monitoring your SEO and SEM strategy and updating it as needed. However, once you make the links on your front page (home page), keep in mind, the more you change them the less attention they receive from Google. The first link strategy is MOST IMPORTANT, which is why SEOing an existing web site proves to be very tricky.

#2  Every day, use at least one discovery marketing technique and social marketing.

#3  Create your baseline measurements and record updates at least once weekly.

#4  Center your web marketing, data sharing, efforts around organic results because they have longevity, lasting through each engine software (algorithm) modification. If you need a quick hit of business, do search engine PPC (pay per click) like Google AdWords, but remember - relying on PPC as a cornerstone of marketing proves expensive; it will not last without continued financing.

#5 Local marketing results in Google, aka Pigeon algorithm, will be changing as Google’s commitment to small business is growing. Make sure you have your site coded for your geographic area.

#6  Double check that your web site or blog is viewable on mobile devices (phones, ipads). Use a responsive* format for this. If a user has trouble navigating your site they will just move on to another one.

#7 The semantics of your content is top priority in building and formatting your site. Google is producing search results based on analyzing the intent of your site, which is a few steps above keyword and key phrase strategy.  This is a MAJOR reason most web presences fail to achieve first page placement in search results.  Semantics is not what they taught you in school about writing term papers.

#8 Use HTML5 tags to help Google understand what you are providing. Don't overdue 'em.

#9 Monitor the speed of your web site/blog. Google will penalize you if you have a slow response time.

#10 Forget about building links. More importantly, spend that energy and effort on social marketing.

Those ten steps are a gold standard for your web presence success. Don't say you never got anything for free because you just did.

Collect 40% off your web design or SEO/SEM services -
click here, expires 3 Feb., 2015.


Did you find this post informative? To receive automatic updates when I publish these posts, click the "Network" button in the right column of this blog under Google+ Followers.

What clients are saying ….
“Steu just recently redesigned our website and got us on the 1st page of Google, which we are very happy about :-) Our site has only been up and running a couple of weeks and it's already helped our business. Steu has been honest and easy to work with, we appreciate all the work he's done and would recommend him to others :-)"
~ Michele, Skye Roofing

"Steu Mann has been such a wonderfully reliable resource for our organization. He has put together a detailed, organized and easy-to-navigate web-page for Southern Oregon Soccer Academy. Not only is Steu technologically proficient, but he is also very easy to communicate with and is extremely responsive to our 'all too often' requests -which seems like a rarity within the Web/IT world. I would recommend Ez Web and Steu to all who need an intelligent, caring professional to create and manage your business website!"
~ Chris, Southern Oregon Soccer Academy

"I met Steu through some like minded friends a few years ago. I had no idea then how much his expertise and integrity would help me to succeed as a freelance writer ! He's been instrumental in setting my business up on the web, getting me great results from the search engines and has increased my site traffic and click throughs exponentially. He guarantees his work and gets you the results he promises. If you're out there trying to make your living on the web or just trying to get your business known on the web - you've got to give him a call ! In no time at all - you too could be showing up in the top 5 in GOOGLE !!"
~ Susan, Wood N Color

Wishing you the best, Steu


Steu Mann has over 35 years of professional experience and several careers in business and education, including a Masters in Curriculum & Instruction. His office is located in Ashland, Oregon where he works with business owners in SEO and online marketing consulting. He can be reached at steu@ezwebmanifesting.com.

*Responsive web site is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Monday, January 26, 2015

Online Marketing Trends: Discovery Marketing

Online Marketing Trends: Discovery Marketing
Put discovery marketing to work in your online marketing and keep pace with developing trends.

Web Site Design and Search Engine Optimization....

The marketing skills you have applied to your web site, or blog, quite literally will make or break your online reputation success.  It used to be that a web presence (site and/or blog) supplemented the promotion of your business. Not any more. Even if you only want to be recognized as a viable business, pretty much you need a web site. Last Friday, the Huffington Post reported that SEO, Search Engine Optimization, is the most sought after skill by all sized companies for their online marketing, second only to email marketing.


Successful SEO is more than icons on a page

A valid SEO strategy requires content that is built and maintained to meet specific marketing objectives. If you want to produce local geographic results your content is presented one way. To reach a national audience, or global audience, your content must be formatted differently. Plus, you need to know where to go and utilize online tools and communities to reach your target audience - maximize your online marketing.

The new buzz word, ‘discovery marketing,’ is slowly replacing the old buzz word of ‘search engine marketing.’ While search engines are still essential to any marketing strategy, there are a host of other social streams that will assist your online marketing.

The ways that consumers find websites, products, or answers have expanded from traditional search engines to include myriad social networks, content sites, and applications, among others. And the traditional search function is due to be even further disrupted by smart devices, machine learning, and context-aware content. Your SEO must take these new and developing trends into account - month by month.

To be successful, today, with your web presence you want to have a foundation of these three items:

1. a web presence that encompasses different channels where potential buyers can find you.
2. measurements in place, from the start, to report back what level of success you are accomplishing in 1) connecting to new potential buyers, along with 2) assessing your strategy.
3. method(s) to keep pace with developing trends in online marketing, so as to sustain your existing web presence or to expand it.


Hiring an experienced SEO expert

I am having my annual sale right now. This is the perfect time to boost your discovery marketing. It will last until 3 Feb., 2015. You will receive a 20% discount on design services, a 20% discount on SEO/SEM services, and FREE social marketing services. If you want to jump start or boost your online marketing, this is the best time to get started and save some money.

web site design coupon

seo coupon

social marketing coupon



Newly completed projects

Home business opportunity with GMO free and organic health products.

Life coaching and retreats in Mount Shasta for individuals or groups.

Used book store in Talent, Oregon with 2,000+ books in online inventory.


Authentic SEO results

When you search in Google you don't need to use the quotations marks.

Client: Bear Creek Placer LLC
“gold wash plants"
"placer mine consultants"

Client: Kwik Block
"universal pipe clamp"
"universal plastic pipe clamp"

Client: Pristine Detailing Services
"auto detailing southern oregon"
"professional auto detailing oregon"

Client: Ez Web Manifesting​
​"seo ashland" client:
"search engine optimization ashland"

Client: Hill Top Landscaping​
​"medford landscaper"
"medford contractor water features"

Client: Aztec Electrical
"medford electrician"
"electrical contractor medford”

Client: Dharma Cohen
"learn about orbs"
"crystal healing sessions mount shasta"


What clients are saying

"Thanks for your work to redo our web site and get us to appear in the search engines. I appreciate your hard work."
~ Pat, Kwik Block

”When we first met, I could not find my web site even by searching on the company name. You solved that and put me on first page of Google results, just where I need to be. Thanks. “
~ Robert, Rogue River Roofing Co.

"My husband and I could not be more delighted with the services Steu has provided us with so far.  Before We met Steu we had obtained website and SEO services through another company, Steu couldn't of come at better time as we were completely frustrated with our current website services.  Steu was 100% clear on the services he would offer through out of contract period and so far he has stood behind everything he said he would do.  I have and will continue to refer customers to Steu.  He has answered every email and phone call and has met every request based on our Companies needs.  If you are looking for a great website service and would like to see your business grow,  then I can confidently say you will want have Steu apart of your team..  Thanks for everything Steu!!!"
~ Lisa, Aztec Electric

May your SEO efforts bring you more business and more good times, Steu

Steu Mann has over 35 years of professional experience and several careers in business and education, including a Masters in Curriculum & Instruction. His office is located in Ashland, Oregon where he works with business owners in SEO and online marketing consulting.

Saturday, January 17, 2015

SEO Issue: G+ counts being reset to zero

SEO Issue: G+ counts being reset to zero
Background

One significant feature of social marketing is distinguishing how many people like your content. The trend was started back with FaceBook with their iconic "thumbs up" image. Nowadays the ability to "like" something on any page, post, or article is standard fare.

This ability to "like" something is so much a part of viewing the web that is has, in a way, become a sort of reputation builder. Think about it, when you go to a page and see a lot of "likes" you probably enter a silent judgement ....  the content is interesting, at the every least and maybe even informative.

Plus, this business of "liking" is an easy way to engage viewers/readers, which is fundamental to defining a web presence. It may not be a reliable stat as to the value of the content, but it does show traffic and engagement, two important pieces of every web presence strategy.

Issue With G+ Likes Disappearing

On almost any page or post you visit, you will see an ability to easily like it in Facebook, Twitter, Google+ (G+), and Twitter. While I prefer G+ over Facebook, Twitter, or LinkedIn I cannot continue to use it for myself or clients while the "like" count is randomly set to zero.

As someone who has worked on countless blogs for clients, along with my own blogs, I have noticed a function in G+ that will harm, hamper, and maybe dislodge a web reputation: the number of G+ likes being reset to zero. 

For example, this last week, on one post, there were 179 likes on Thursday. Friday morning there were zero. There doesn't appear to be a fix and it's a random problem, as far as I can tell from my research.

I have seen entire blogs where the G+  likes are wiped backed to zero on every post, and I have seen it happen in more than one blog ... and it has happened repeatedly.

An Example ....

Here is an example of a post from this blog: http://ezwebmanifesting.blogspot.com/2014/12/tutorial-improve-your-data-sharing.html

According to Stats counter there should be 22 G+ likes .....






















A few days ago there were 22 likes on the screen below - for this specific blog post. But, as you can see on screen shot below, taken this morning,  the G+ count is now 1.....

Solution

I found a forum post where they Google is requesting you provide them with some research about your blog: https://productforums.google.com/forum/#!category-topic/blogger/something-is-broken/other/windows/chrome/ITcxrjML660

Other than that, there is no solution, which is why - right now - G+ is pretty iffy to trust as a social marketing tool - IMHO.

While I have only tracked this issue with blog posts, it may well be happening to web site pages too, I am just too busy to track down all the numbers and analyze 'em.


If notice the G+ likes disappearing, I suggest visiting that forum link above to add your name to the list. And, you are welcome to like this post in G+, but there is a 50-50 chance your vote is gonna get erased.

Friday, January 16, 2015

Blogging Tutorial: how to update google doc content to preserve file link

Blogging Tutorial: how to update google doc content to preserve file link
Several people have asked me about ways to get around creating new links to a doc they have posted, so here is the answer for that one.

Let's say you have a newsletter and want to use the same link to publish your monthly newsletter on your blog.  This avoids the tribulations of making your readers/students always get a new link to bookmark you as a favorite ... in the event you don't have a web site where you can post the doc.

This is how you can accomplish that very easily. By the way, this applies whether you are updating a doc, spreadsheet, or image.

#1 Review my first blogging tutorial.

#2  DOCUMENTS & IMAGES

With the file opened that you want to update, go to the FILE menu and select OPEN
Blogging Tutorial


 Displaying the screen below ......
Blogging Tutorial

Next, upload the file that will make the content update. Bingo, you are done. Your file is automatically saved. Double check to make sure that the file is still published to the web and published as a link.

#3  SPREADSHEETS


 First, open your spreadsheet you want to  update.

Next, go to the FILE menu and select IMPORT.
Blogging Tutorial


 This displays the screen below where you will select IMPORT.....
Blogging Tutorial


After the file is uploaded, you see the screen below....
Blogging Tutorial


I think in most cases you will be selecting "Replace Current Sheet" but if the file you are updating has more content than one sheet, pick "Replace Spreadsheet."

If you choose "Create New Spreadsheet"  you will have to provide a new file link to your readers/viewers.

That's all you need to do. Google automatically saves your content.

----------------------

Was this update useful? If so, click the G+ button in the right hand column of this blog to be notified about future posts. If you have a question or idea on your project, send me an email.

FREE copy: avoid the nine most common mistakes of SEO

Wednesday, January 14, 2015

SEO: the most common mistake (video) by Matt Cutts

Matt Cutts joined Google as a software engineer in the very beginning of Google. He is currently the head of the Google webspam team.


Tuesday, January 13, 2015

SEO: is your online presence sputtering?

SEO: is your online presence sputtering?If your online presence is in need to a boost, review these three focus areas.

Most Search Engine Optimization (SEO) experts will tell you that SEO is not an exact science. And, those who have been doing this trade for a few years have the results to back up their claims: there are specific, proven, practices that will boost your online presence. 
 
With the right practices, anyone can see improvements in their web site reputations within 90 days. Here are three easy steps that you can implement, with some sweat equity, to boost your SEO - starting right now.
 

1. Research Key Words

These words and phrases are going to describe characteristics of your business products and services. In other words, this will be how people find you. Make sure your phrases are not attached to your business name since 1) potential new customers probably don't know your name anyways, 2) by default a decent SEO effort will naturally promote your business name, and 3) the goal of SEO is based on trending words being used in searches by users - NOW.

Use Google Trends or Good Analytics or Google Key Word Research or Bing Key Word Research to analyze your key word strategy. These are all free SEO tools.

As an example, a phase one of your SEO strategy would be to use your existing marketing slogans. After you are getting some visibility on those switch to using a more descriptive driven phrase approach. For example, let's say you sell health related products. Some of the characteristics of that business would be more energy/vitality, improved health, weight loss, and so forth.

2. Implement Key Words (but not over emphasize)

Use your key phrases in your content and in your meta tags. One workable strategy is using one phrase to start a paragraph. then filling in the remaining paragraph with support material and a summary sentence. My oh my, my English teacher would be proud of me here - so make yours proud too. After all, this is a basic paragraph structure that is super sized for SEO.

When possible make a hyper link from those key phrases to another blog post or page on your site. It's important that when you make links to your site from another site ..... use one of your researched key phrases to receive positive traction in the search engines.

3. Develop and implement your “Out Reach” strategy

To grow your web presence is to create a circle of influence. This is easily accomplished by enhancing your web reputation using free tools and proven strategies. One method is publishing educational articles at places like ezinearticles.com about your services and products. Another is finding web sites or blogs that have similar interests to your biz and doing reciprocal links with them: you link to their site and they link to yours. The third, definitely the most important, is blogging. Sure you can pay someone to do it, but where is the fun in that?  
 
The easiest way to receive more attention in search engines is blogging daily. Insure that your posts contain rich content that is educational, has pictures, and uses your key phrases/words as labels.

If you want some help or ideas, send me an email, or join my Google circles, on right column of this blog, to automatically receive future posts.

Sunday, January 4, 2015

Blogging Tutorial: how to use Google Docs to post your documents

Blogging Tutorial: how to use Google Docs
Blogging is a great communication tool that's easy and FREE. In this data age, it's an invaluable data device for educators and businesses. Have you ever wanted to post a document with your blog, maybe a sign up form, a set of instructions, or a file that you want viewers to be able to print when they read your post?

Google docs is a perfect solution.  It works with and will accept Microsoft docs, Open Office docs, an image file (jpg or png), and pdf files too. That about covers any type of file format an educator or business could possible have.

Three simple steps to get this accomplished.

#1 Sign in to Google Docs

 https://docs.google.com/


#2 Upload Your File

Blogging Tutorial: google docs
  A. Click the + icon to create a new document.

B. Open a new document: FILE > OPEN


Blogging Tutorial: google docs


Blogging Tutorial: google docs
C.  In the "Open a File" window select "Upload" to find the file you want to share in your blog post.



#3 Save Your File and Get the Link

In the new window that is displayed look at the to of the screen to find these icons:
Blogging Tutorial: google docs
Now, pick the icon of a person with + symbol that displays the screen below.
Blogging Tutorial: google docs
Next, click the gray icon with a chain link in the top right corner of that screen, displaying the screen below.
Blogging Tutorial: google docs
The last step, copy [CONTROL +C windows,  COMMAND C mac]  that highlighted link and paste it where ever you want to allow access to this document. Where ever you paste that link, is where people can access the file you just created in google docs.

Examples .......
Here is the web site: http://www.musicbythemountain.com/

Blogging Tutorial: google docs
Both the "Newsletter tab and the Instructor List tab are links to google docs. The newsletter is a pdf file that was uploaded. The Instructor List is a jpg file.

Hope this was helpful. If you want more updates, click my circles on the right hand side of the screen to receive notices when these posts are published.

Free copy of Nine Most Common Mistakes in SEO - click here.


Wednesday, December 31, 2014

SEO & Social Media Marketing - Getting Started, Working Smarter

SEO & Social Media MarketingSocial Media (SM) is an important tool in marketing any business when it's done right. And, SM is here to stay so this is the first post in an ongoing series of SM.

SM can go wrong is you are not careful. In the paper today there's a story of a news station that asked viewers to tweet what they are glad is over in 2014, since today is the last day of the year. It backfired. Viewers ended up mocking the station and the news casters too. (read story).

What is Social Media (aka social networks)

There are a slew of social media providers. The top ones in USA are Facebook, Twitter, LinkedIn, and Google+.  Those four are also free to use. There are many social networks that started free but now you must pay. For example Ning.com; however, there are no ads in that one like you see in Facebook or Linkedin. Click here to view an entire list of social media sites in Wikipedia.

How Does Social Media Work?

The old school  term is networking. Nowadays, it depends on what SM tool you are using in how to best put it to work. Keep in mind that SM is ALWAYS morphing with updates and new technology. I am going to focus here on the top four that I already mentioned. One key thread in these four is that they are use your email account(s) to garner people to link with you.

FaceBook
The basis is friends. When you share a post it is distributed to your friends. Depending on how they have set their "viewing settings," they may or may not see your post.  There are also communities, but I have never used them or participated in them.

Twitter
The basis is followers. When you send a tweet it is distributed to your followers. The idea is the more followers the more exposure. In the old days you could just sign up an account without much fuss. Today, when you setup a new account, you have to pick a scad of people to follow. That means you begin by being on the receiving end of their tweets.

LinkedIn
The basis is contacts. You can do a short post or a longer article, which is a recent change. LinkedIn is revamping its structure. Now when you do a short post it is distributed to your contacts but you can never see it or manage that post.In the other SM you can see your previous posts. Plus, in the new feature of a longer article, you can see that/those under the Profile menu. Obviously, Linkedin wants users to start doing longer articles. There are also communities here and I have used them somewhat but not had much success.

Google+ (G+)
The basis is circles.  From your email account you connect with people and place them into one or more circles. For example, I have a business circle, a client circle, and so forth. Blogspot.com is Googles free blog, when you make a post there, you select what circle will automatically receive it. Or, you can sent it to the general public. There are also established communities, some open and some need an invitation, where you can make relevant posts to that community. I have had a lot of success in G+ communities.

Common Feature in those four:  The link in your post, hopefully it is to your blog or web site, and works to boost your page rank.

I will go into those four in more detail in future posts. I think it's important since those are here to stay and they contain millions of potential viewers of your products and services.

Measure Your Results

The best part of any serious effort in life is measuring your results. Here is a simple, free, and easy way to track the results of your social marketing.

#1 Use the Chrome Browser.
#2 Install  free add called "Social Analytics" after you have installed Chrome. You can find this by googling "Chrome add on social analytics".

Now when you visit a web page, that add-on will automatically show you how many people have shared the page in the top four social networks. If you have a blog, go to the blog post to see the results for that specific post.

I hope this has been helpful to you in marketing your business.  To get automatic updates join my Google+ circle in the right hand column of this post. Receive my free SEO Tips booklet here.

Friday, December 19, 2014

Tutorial - Improve Your Data Sharing Skill: Technology In Classrooms and/or Offices

Tutorial - Improve Your Data Sharing Skill: Technology In Classrooms and/or Offices
Data sharing is becoming an important life skill. In education, in business, in public projects, and in private projects allowing others to see, collaborate, and share your data is important for a host of reasons. This post will focus on free or inexpensive tools that allow for one form of data sharing or another.


Free Tool

Google Docs is a free Web-based application in which documents and spreadsheets can be created, edited and stored online. Files can be accessed from any computer with an Internet connection and a full-featured web browser.

Google Docs allows you to edit or share existing Microsoft Word or Excel files and Open Office files too.

To use Google Docs just login using your gmail account.  Select what type of fie you want to use by selecting the menu icon.


In the screen shot below you see a blank spreadsheet. The "title" field is in the top left corner. You can only see part of it here, but just click it to modify it.



 If you have an existing spreadsheet you want to use, click the "File" menu in top left corner and then select "Import." On the new screen that is displayed choose "upload" and a new window is displayed -  just drag your existing file onto that window.

There is no "Save" in Google Docs. When you close the window or log out your file is automatically saved.

Share your document or spreadsheet

There are three steps to sharing your document.

#1. Share your file with no ability to edit the content.
To do this click the blue "Share" button in the top right corner of the screen shot above. This will enabling sharing and provide a link to your file. Just send that link to anyone you ant to share the data with.

#2. Publish your file content to the web.
If you want to publish the content of a file to a web page or blog then this step is for you. First complete #1 above. Then, click the "File" menu and select the "Publish to the web" option that will display the screen below.

The next step is dictated by your project: how you plan to publish your file(s). For example, I recently completed publishing the inventory of a local bookstore to their web site. I am using Google Spreadsheets and you can read about it here. Your web site software or blog page will tell you the parameters. For example, if you were using a blog and wanted to embed the data of your file then in the screen above you would select "Embed" that gives you a code to place in your blog page.  Once you have selected the link or the embed option, then click the blue "Publish" button.

#3. Share your file with one or more people so then can edit and collaborate with you.

Click the "File" menu and select the "Email collaborators..." option which displays the screen below.

First you have to click the "Get sharable link" in the upper right corner. Then choose the right option of the ones displayed in "link Sharing." Under "people" on that same screen, enter email addresses of people who you want to have the access you defined above.

If you have any complex issue, use my google+ profile to send me an email. I will help you figure it out.



TWO FREE Resources: Storing/Sharing Files

One great resources that is free for 2GB of storage is SpiderOak. You install this on your computer and then the files you choose are stored on SpiderOak servers. Only you have the password and all your data is encrypted. No one will be able to hack your account unless you give them your password.

To send someone files that won't fit in gmail or yahoo, use DropBox. They have a free account and a paid account. Once you upload your file(s) to share then you are given a link to send, or DropBox will send a link when you put in the email address(es).

This post is designed as a simple tutorial on using Google Docs to create and share files. There are also two other free resources for storing/sharing files. Hopefully, this post has improved your data sharing skill. If so, consider sharing it with your colleagues and friends.

Steu Mann


Sunday, December 14, 2014

2 Free Tools: protect your internet privacy, stop pesky ad displays

2 Free Tools: protect your internet privacy, stop pesky ad displays
The other day I was out browsing the web looking at new GMC trucks. The next day, and it's still happening, almost every page I visit in my browser has ads for a GMC truck.

Finally, I came to the realization that the GMC sites I visited had installed a cookie (software code) on my computer and this was creating the GMC ads on those other - non related GMC - pages I was visiting. 

It's no coincidence those GMC ad were appearing every where. As I began talking to other people, many have had similar experiences. 

It's not GMC that is the issue, it's the nature of internet marketing gone bad - IMHO.

Hey, there are all sorts of companies collecting info about you when you surf the web. It's not just  Facebook, Google+,YouTube and the other 'biggies'.

If you don't mind this sort of practice that is literally mining your personal data (behaviors and habits), then do nothing.

And, if you want to retain your privacy in a digital world here are two great - free - tools you can use right now. If you using IE then you are just asking for trouble and you do live in a glass house.

AdBlock Plus - 300 million downloads to date

Adblock Plus blocks all annoying ads on the web by default: video ads on YouTube, Facebook ads, flashy banners, pop-ups, pop-unders and much more. Simply install Adblock Plus to your browser (it is available for Firefox, Chrome, Safari and Opera) or your Android smartphone or tablet and all intrusive ads are automatically removed from any website you visit.

Disconnect
Disconnect was founded in 2011 by former Google engineers and a consumer-and privacy-rights attorney. We develop award-winning, user-friendly privacy and security software in San Francisco, California. Disconnect exists to help solve an important social issue and our founding principles are reflected in the way we run the company.  Our software also makes your Internet faster and reduces bandwidth consumption, by blocking tracking requests. We strive to give you the Internet on your terms: private, secure and fair.  (Web Site & Download)


Thursday, December 11, 2014

SEO Guide - 9 common mistakes of search engine marketing

SEO Guide - 9 common mistakes of search engine marketing
SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines - aka marketing in the 21st century.

There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Another piece of marketing is how you have your page setup in terms of words, links, and format.

Another layer of marketing involves your content is meta tags and rich snippets. Those two help search engines decipher what you are providing.

In the old days there were desktop computers. Then came laptops. Nowadays there are all sorts of mobile devices too, many of which are more powerful than those computers that sat on a desktop years ago. Can your web site or blog be easily read by a mobile computing device?

And the layer after that is social marketing. You want your web site to be plugged into networks so people can find you more easily. Remember when Google was just a search engine. Today, Google offers free blogs, free web sites, and a free social network: Google+.

These are all important components of a successful web presence. What is your "success" measure by? That is easy, your site/information is easier to find, meaning your content will experience an increase in visitor traffic.

You want your content to be engaging to visitors, especially with all the mobile computing since those users tend to be younger. I want to help you expand your web presence and avoid the common pitfalls made by many small businesses.

You can easily make your web presence your partner instead of your adversary - just something else to contend with.

Today, you can have my handy (and free) SEO Guide to improve your marketing in the search engines.

To receive the 9 most common mistakes people make in search engine marketing - click here.


Wednesday, December 10, 2014

PageRank: what is it and how can it impact your marketing efforts?

PageRank: what is it and how can it impact your marketng efforts?
PageRank (PR) is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results. PR can impact your SEO and SEM, depending how you structure your web content.

Today, PR is used as the gold standard for measuring the quality of a web site or blog. 


The history of PageRank (PR)

PR was developed by Google founders Larry Page and Sergey Brin at Stanford. At the time that Page and Brin met, search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results. 

PR is patented by Stanford, and the name PageRank comes from Larry Page

What does PR accomplish?

PR is a Standard that measures a web page's importance using baseline values inherent to the software code of PR.

Page and Brin's theory is that the most important pages on the Internet are the pages with the most links leading to them. PR thinks of links as votes, where a page linking to another page is casting a vote. 

PR is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal,PR  can have significant impact on your Google rankings.  

What is the PR scale?

Every web site or blog is assigned a PR value and the scale is below: zero to ten.  The comments are mine from observations over the years.

0 - You are NOT listed on Google, or you have been removed.

1 - Very poor. The only good part about a one is you are listed.
2 - Poor. The good news, you can improve.
3 - Average. Most sites are about a two or three.
4 - Above Average. You're doing the right SEO and SEM.
5 - Excelling and moving in the right directions.
6 - Your are in the BIG results area now.
7 - You have even more traffic and links to your site now.
8, 9, 10  - Apple, Microsoft, Linkedin, Facebook, Twitter, YELP, YouTube, Google+

NOTE: PR operates on a logarithmic scale. This means that the difference between a PR0 ranking and a PR1 ranking isn’t the same as the difference between a PR7 site and a PR8 site. 

PR Summary

When you have too many links that are lower than you PR linking to you, your PR is effectively pulled down (reduced). Conversely, when you have links into your site from sites with PR higher than your PR, your PR will increase; the higher PR ratings pull your up.

Obtain a FREE copy: the 9 most common mistakes to intern marketing - click here